About Us

ABOUT EAXE ATHLETICS

EAXE Athletics is a modern activewear and accessories brand created to support movement, confidence, and personal expression. From yoga mats and duffel bags to functional accessories, we design each product with a clear purpose: to blend comfort and performance with a refined visual identity.

Our brand was born in Austin, TX—home to a dynamic community of movers, creatives, and independent thinkers—and it’s here where we’re building our local presence as we prepare for a full digital launch. Our products are tailored for modern routines and lifestyles: from pole studios to yoga classes, gym sessions to travel days. Whether you’re a beginner or a pro, our accessories are built to elevate the way you move, feel, and show up.

MISSION STATEMENT

EAXE Athletics offers clothing and accessories that blend comfort and functionality with a pinch of sensuality. Our goal is to make your routine easier, more practical, and undeniably stylish—with every piece acting as a confidence boost so you can focus on what matters most: the activity.

EAXE is a confidence boost for customers to focus on what matters – the activity.

BRAND MISSION

Our mission is to revolutionize the activewear industry by selling unique, design-forward products online. We aim to become a market reference—recognized for our bold aesthetic, strong identity, and exceptional eCommerce experience. Our future includes expansion into niche movement communities, including pole dancing hubs like Pole Junkie and other global online platforms that empower female-driven spaces.

VISION STATEMENT

We strive to create a brand that embodies comfort, strength, and sexiness. Our vision is to deliver performance and design that sparks self-expression and supports your personal evolution.

WHAT WE STAND FOR

  • Design with Intention: Every product is engineered with a dual focus on functionality and aesthetics.
  • Elevated Basics: We believe performance gear should feel luxurious, empowering, and personal.
  • Community First: We're here for those who push boundaries in movement, creativity, and lifestyle.

ABOUT THE FOUNDER

Founder Paula Garranchan created EAXE Athletics to bring intention to the essentials. She designs pieces that move beautifully, perform reliably, and feel personal—elevated basics for real routines. Her goal: give you a quiet confidence boost so you can focus on what matters most—the activity.